Itchy skin, also called pruritus, mainly occurs due to dry skin. It creates an irritating, uncomfortable sensation that urges you to keep scratching persistently to seek relief. The skin condition is common in older people, as their skin loses its natural moisture and becomes drier with age. The affected skin where you’re experiencing the itching sensation may appear normal, bumpy, rough, or red based on the root cause of the itching. Persistent scratching may result in raised dense bumps on skin which may become infected or bleed.